Moving images for advertisement case study

• Television is a communications medium used to transmit moving images for advertisement, entertainment
and news purposes.
• Since July 2, 1928 American stations have been broadcasting television but it wasn’t popularized until the
1939 New York World’s Fair.
• RCA introduced television to the American public with a televised speech by President Franklin Roosevelt.
• This technology was an advancement on radio waves, a form of communication which uses electromagnetic
signals to send information from a transmitter to a receiver.
• Network Television: a broadcast signal travels over government-owned airspace to anyone with a television receiver.
• Cable Television: a broadcast signal travels over corporate-owned cables to subscribers.
• Internet Television: audio or video data is transmitted via a corporate-owned internet connection to subscribers.
• Because these broadcast signals (tv waves) travel over government airspace and because cable and
internet television signals are used for broadcasting and mass communication, the US government has
oversight over these communications.
• The Communications Act of 1934 established the Federal Communications Commission (FCC) to regulate
interstate communications by radio, television, wire, satellite and cable.
• The FCC regulates many elements of network broadcasts, including signal frequency and the timing and
duration of commercial breaks.
• The FCC also ensures network programs adhere to standards and practices related to appropriate
• The FCC also regulates Internet Service Providers (ISPs) use of data in myriad ways, though they have no
regulatory authority over internet content.
TV HISTORY AT A GLANCE • The 1940s saw the birth of Network Television: NBC, CBS, ABC but World War II limited its expansion
early on.
• The 1960s saw the birth of cable television.
• In 1975 the first satellite was used for the purposes of broadcasting television.
• Built on the infrastructure of cable and satellite TV (and later mobile devices) he early 2000s saw the
internet evolve into a place to broadcast and consume television.
• 2006 YouTube goes live
• 2007 Netflix adds their streaming service.
• The internet solves the same problem as TV – get a signal to a consumer – but it does it in a faster, more
personalized way.
• Comcast: NBC, CNBC, MSNBC, USA, Bravo, Golf Channel, SyFy, E!, NBC Sports, Dreamworks, animation,
Peacock, Vox, Telemundo, Universal Studios, Xfinity, Buzzfeed.
• AT&T: Warner Media (joint venture with CBS), HBO, Cinemax, HBO Go, Max and Plus, Cartoon Network,
TBS, TNT, Adult Swim, Warner Bros Pictures, DirecTV, U-Verse, DC Comics, Caste Rock, AT&T Mobility and
Cricket Wireless.
• The Walt Disney Company: ABC, ESPN, Disney+, Disney Channel, Freeform, FX etc, A&E, Lifetime, 20th
Century Fox, Lucasfilm, Marvel Studios, Pixar Animation Studios, Hulu.
• Viacom/CBS: CBS, The CW (in joint venture with Warner Media), Showtime, MTV, Nickelodeon, Comedy
Central, BET, VH1, CMT, Paramount Pictures and lots of radio stations and book publisher Simon and
• Fox Corporation: Fox Broadcasting Company, Fox News, Fox Sports, FX1.
• Alphabet: Google, YouTube, Gmail
• Jeff Bezos: The Washington Post, and Amazon Prime Video
• Discovery Inc: Discovery Channel, TLC, Animal Planet, HGTV, Food Network, Travel Channel
• James Dolan AMC Networks (AMC, IFC, IFC Films, SundanceTV)
• 30 minute shows are usually called comedies or sitcoms, though they can often feature serious issues.
• Sitcom genre is defined by how the show is produced.
• Multi-camera shows have a laugh track and are shot on large sound stages with an audience.
• Single-camera shows have no laugh track and look more like a movie. They are shot on closed sets.
• In Reality TV and Children’s programming, 30 minute shows tend to be more light-hearted.
• 60 minute shows are usually called dramas, though they can often feature funny moments.
• Drama genre is defined by the kind of story being told.
• Procedural dramas consist of weekly, self-contained stories with few, if any, storylines lasting longer than one episode. By and
large, you could watch episode 3 and then episode 38 and not miss a beat.
• Serial dramas have major storylines which overlap from week to week and are consequently best viewed in order. These are
the types of shows most commonly associated with The Golden Age of Television.
• Series anthologies have major storylines which overlap each week and each season tells on complete story. These are the
types of shows we are beginning to see more of today.
• In other genres like Reality TV and documentary, 60 minute shows tend to feature more complex characters, storylines and
• Between Broadcast, Cable, and Internet TV:
• 192 scripted shows in 2006
• 400 scripted shows aired in 2015
• 455 scripted shows aired in 2016
• 487 aired in 2017.
• 495 aired in 2018.
• *532 in 2019. (not on chart)
Whatever the source of the signal, TV remains
the primary source for news and entertainment
in this country.
• Commercial advertising is the primary source of television revenue.
• During the 30 minute block allocated for a tv show only 21:45 is used for the show. The remaining 8:15
consists of commercial advertising.
• During the 60 minute block allocated for a tv show, between 40 and 55 minutes are used for the show.
The remaining time consists of commercial advertising.
• We will discuss the reason for this variance when we discuss cable TV in greater depth.
• Basic cable channels, like FX, Lifetime or TNT, primarily get revenue from commercial advertising.
• Premium cable channels, like HBO or Showtime, primarily get revenue from subscriber fees.
• Internet outlets, like Netflix or Amazon, primarily get revenue from subscriber fees.
• A sponsor provides funds for the activity of another. Without sponsorship revenue, there is no TV.
• Companies who wish to have their product or service associated with a particular TV show sponsor that
show in the form of advertising.
• They do this for two reasons:
• They agree with the show’s message.
• The show is a hit with a demographic the sponsor is trying to reach.
• Sponsors wish to advertise or promote their product or service. In TV, sponsors are synonymous with
• Commercial advertising
• Commercials during narrative act breaks advertise the sponsor’s product or service.
• Naming rights
• “Inside The NBA presented by Hyundai,” “The Kia Halftime Report.”
• Product placement
• Display or use of a sponsor’s product or logo.
• Product integration
• Direct incorporation of a sponsor’s product or logo into the show’s narrative.
• Whatever the form, the cost to advertise on a show is linked to that show’s ratings. Higher ratings mean
networks can charge higher prices for commercials, which means they make more money.
• The Nielsen Ratings are television viewership statistics which measure audience size. They are measured by Nielsen Media Research.
• These ratings are measured using viewer diaries and/or boxes which monitor the programming watched by a Nielsen Family.
Monitoring software is also put on laptops and mobile devices to track viewing on digital platforms.
• Nielsen Ratings are expressed in 2 numbers. Ratings point/ share.
• Ratings points: the percentage of total televisions in the US which are tuned into that broadcast.
• Shares: the percentage of total televisions which are turned on at that time and tuned into that broadcast.
• In 2016, there were an estimated 118.4 Million TV homes in America.
• So one point represents 1.184 Million viewers.
• In 2021, there were an estimated 122.4 Million TV Homes in America.
• So one point represents 1.224 Million viewers.
• The higher a show’s Nielsen Ratings, the higher the rates networks can charge sponsors for advertising. More viewers = more money.
• Demographics are more detailed information regarding the audience for a show. Audience age, gender,
race, economic status and other factors are all tracked and reported. Sponsors support shows which
appeal to their customers’ demographic.
• Sweeps refers to the times of a television season during which Nielsen collects and processes the paper
diaries sent in by viewers. These ratings usually pertain to smaller markets but are very important.
Shows tend to have big events during these periods in November, February, May and July.
• Commercial Ratings are the average viewership of only the commercials. These ratings began being
tracked in 2007 as a result of the popularity of DVR viewership.
• Thanks to DVD and DVR and given the rise of streaming and piracy, it’s never been easier to skip the
commercials or to watch TV exclusively on subscription-based services like Netflix, Hulu, or HBO Go.
• As a result, advertisers are turning away from Broadcast TV and Basic Cable. Per show, revenues are
• There are more shows, but the average audience size for each show and profit per episode are lower
than ever before.
• A fascinating time to look at the commercial and artistic changes happening in the exciting world of
• The Coronavirus Pandemic impacted TV production in considerable ways.
• Due to production shutdowns, some returning shows are being delayed and the delivery schedule for new shows has been
• More self-produced shows. (Some Good News, Celebrity Cooking shows, etc).
• Writer’s rooms have been forced online.
• Sports have returned largely because of the revenue live sports generates for television and those companies that sponsor
live sports on TV.
• There has been a huge increase in streaming service membership.
• Disney+ anticipated 80 million users by 2024, they got there in under a year.
• Warner Brothers released all their 2021 films on HBO Max the same day they hit theaters.
• You’re going to end up seeing less risk taking in Television over the next few years. More reboots and revivals, more content
based on existing ideas and characters, and more of the same, tried and true TV talent as these companies make safe bets to
mitigate risk.

Get Professional Assignment Help Cheaply

Buy Custom Essay

Don't use plagiarized sources. Get Your Custom Essay on
Moving images for advertisement case study
Just from $9/Page
Order Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper