Promotion is highly associated with marketing and serves the main purpose of advertisement. Criticism often leads to whether this promotional activity encourages materialism and helps consumers to purchase without spending much. To answer these doubts of critics, marketing experts explained that good promotional activity never turns a customer into a materialistic one; rather, it represents product description in a nutshell with important information. Moreover, the informative, promotional advertisement also answers the service-related queries of the customer. Thus, broaden the way of publicity and reaches its target customer base. People who are against the promotion cited examples of many buyers who often complained about up selling and purchasing unnecessary things due to strong advertising activity. According to critics, only the company earns profit with such marketing activity, but the buyer never finds the scope of saving money. However, experts associated with marketing always explored the positive vibes by explaining awareness among common people. A good promotional advertisement always concludes with a sense of values and morality.
Although critics express that through forced promotion, a company sometimes caters to unrealistic information about the product to attract many people, and it is not completely true. There are few examples where the principle of the 4 Ps has been disrupted. The speedometer of marketing strongly depends on Promotion, Product, price, and place. Now, promotion is one of these important aspects that always work according to the appropriate law. The only reason for such a common misleading saying can be dishonest merchants who like to sell the products by providing extra information during the promotion.
To demolish rebut, critics cited many examples of companies who used promotion as a medium of serving product knowledge to common people who have not yet attached with the company. Those companies always remain transparent, and due to their practices, they are able to satisfy customers. While other competitors use the promotional activity as a tool to spread rumors about others, on the other, it opens up the way for those suffering companies to represent true knowledge of products so that a person can choose wisely.
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