Reading Nutrition Facts Labels
The nutrition facts labels are the primary tool for an individual to make informed food choices. The measurement of nutrients is often recorded in percentage daily value (DV).
%
% DV is the amount of nutrient preservation that the food would contribute to a daily diet. Generally, less than
5
%
5% DV of a nutrient per serving is considered to be too low, while more than
20
%
20% DV of a nutrient per serving is considered as high. However, consumers need to understand what nutrients are present and their quantity and nutritional composition while reading labels. Nutrients like sodium, saturated fat, and added sugars are advised to have more than
100
%
100% DV (Daily Value). Nutrients like vitamin D, iron, dietary fiber, calcium, and potassium are advised to have
100
%
100% on the labels. The other characteristics of a nutrition label are as follows:
Servings per container: This represents the total number of servings a single package can provide.
Serving Size: This shows the amount of food that is generally eaten in a single serving. However, it is not the same as the “recommended serving size.”
Calories: This is the total number of calories that are present in a single serving. It helps the consumer balance the calorie intake with the calorie loss during the whole day.
Nutrients: This shows the list of nutrients present in the food and their
%
% daily value.
Labels like total sugars and added sugars tend to confuse consumers. Total sugars refer to the number of sugars naturally present within the food or drink. Added sugars refer to the amount of sugar added to food processing. This includes natural sugars like honey, molasses, concentrated fruit, table sugar, and artificial sweeteners like sucrose, dextrose, and aspartame. Sometimes when the word “includes†is present before added sugars, it implies that the added sugars are included in the total sugars within the food product.
Health Claims
Some other labels that are present besides the nutritional label are “gluten-free,†“allergen-free,†“GMO-free,†and “sodium-free.†Allergen labeling is included in milk, tree nuts, soy, sesame, and shellfish. Consumers also tend to confuse nutritional claims and health claims. Claims are generally divided into three categories.
Health claims: These are statements that establish a link between human health and food, food components, or dietary supplements. This would be backed by strong scientific evidence and needs to be approved by the FDA. Health claims cannot be made about disease diagnosis, cure, mitigation, or treatment. A significant scientific agreement should be given with them.
Nutrient content claims: They refer to the percentages of nutrients present in food and drink, presented in their
%
% daily value. Some examples would be “good source of protein†or “high fiber.†These claims can only be stated if they fulfill all the requirements set by the regulatory bodies.
Structure or function claims: These claims describe the effect of supplements on any structure or function of the body. These claims do not need FDA pre-approval but must be followed by a disclaimer stating that the FDA has not evaluated the claim.
Studies have found that nutrient claims on packaging like vitamin fortification tend to make consumers perceive the food as healthier. This makes them less likely to read the nutrition information and correctly choose the healthy option.
Consumer Education
Designing consumer-friendly labels is a crucial step in consumer education. Currently, more than
70
%
70% of consumers report reading nutrition labels in the U.S., though this percentage varies across regions. Also, reading does not always mean correctly understanding or interpreting. Understanding is necessary for consumers to make their right choices in food. Understanding nutritional labels tend to vary across age groups, socio-economic statuses, genders, and educational qualification levels. A certain pattern that has emerged among ‘label readers’ is that their diets tend to be higher in fiber, fruits, and vegetables and low in fats when compared to “non-label readers.” They also tend to have diets lower in cholesterol and saturated fats.
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