As the growth of individual data expands, consumers’ concerns about their privacy also expands. Privacy is the exclusion of others from knowing certain aspects of someone’s information or data. The concept of privacy only applies to areas where human interaction is likely to occur, and there is no privacy issue on a deserted island with no human footprint. There are three different forms of privacy: First somatic privacy. Refers to the private parts of the human body, which cannot be exposed to ordinary outsiders. Second Spatial privacy, it refers to maintaining a certain distance with non-intimate people. Third information privacy, this refers to the protection and control of personal information. Information about individuals includes: Inherent characteristics. Where is this person from? Who is he or she? Date of birth, gender, nationality, etc. Sometimes it also acquired sexual characteristics. The person’s history, such as address, medical records, and shopping history. Lastly is about personal preferences. What does this person like? Include interests, hobbies, favorite brands and TV shows, etc. The above information can be linked to an identified or identifiable person.
On the internet, especially in the era of big data, loss of privacy can easily occur. When conducting transactions and registration, individuals need to provide private information. Credit card information, ID number, phone number, mother’s maiden name, address, etc. are collected and used by companies and public agencies, which may lead to loss of privacy. Fraud and impersonation are malicious activities that result from the direct or indirect misuse of private information. In addition, function creep often occurs, where the original purpose of obtaining information is quietly and unknowingly expanded to include the informed and voluntary consent of the participants. Functional creep occurs both in business and in government surveillance.
Should privacy be given up? There is a view (the “post-privacy movement”) that privacy is a means of controlling the sharing of information, and in the era of web 2.0 or big data, privacy can no longer be properly protected and should be voluntarily abandoned. In my view, privacy is a basic human right. In addition, the loss of privacy will cause serious losses to the data market, and privacy must be carefully protected. Personal information is the currency of the data market. Like any currency it must be stable and trustworthy. This is the key. While consumers are concerned about the use of their data, are willing and even desperate for others to share some of his personal information (when they have an appropriate benefit in return). Consumers “spend” their personal data when the deals and conditions are right. The biggest challenge for all stakeholders is how to establish a trusted flow of data. Most consumers or users do not know how their data is being used, nor are they able to proactively manage and control them, but want their digital identities to be treated responsibly and openly. In my opinion, businesses and public agencies need to inform consumers or users how their personal data is used and to protect privacy. As far as I am concerned, there are three essential elements to ensuring sustainable data flows: firstly the benefits to consumers must outweigh the costs of sharing data. Secondly there must be transparency about how data is used. nd thirdly individual privacy can be protected.
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