If one decides to dedicate necessary resources and time to work with it, numerous benefits can be availed from using Google+.
Targeted communication: It enables companies or individuals to communicate with certain targeted groups directly. For example, a sporting goods manufacturer can share content and send targeted emails directly to the circles.
SEO: Every content in google has its own unique URL and appears on the SERPs of Google. Companies try to appear at the top of the search result as itâ€™s an excellent way of improving company profile.
Reach: Google always ranks its content and products higher on search engines when it comes to SEO. Therefore, content or post that is posted on Google+ has higher chances of appearing in a search result than the content of other social media sites. Therefore, using Google+, one can easily get the attention of customers that falls into an active community of network.
Engagement: Unlike other social media sites where the network is generic, the Google+ network is interest-driven. This means that there are some passionate and very active circles engaging and consuming content. Thus, it proves to be a great method to build a niche audience.
Larger user base: According to the global wax index study, a larger user base means more impressions, and Google+ has a very high number of users. Google+ has 30 million registered users, out of which 135 million are active users, and the rest logging every day. This provides the company great opportunity to interact with prospects and customers.
Segmentation via circles: A circle is considered the most valuable feature of Google+ for businesses. Using circles, users can organize their followers into separate groups and decide which information will be available to which group. This built-in segmentation by circle makes sure that users are seeing and getting relevant information all the time. The circle is very useful to international organizations having multiple product lines.
Hangout with your customers: Hangout’s purpose is to ensure that people should not be caught up in business only. As Google+ is social media, thus it is supposed to have some social elements. Hangout is a chat feature. However, the difference lies in the video chat person. A person can do a video chat with up to ten persons at one time. Therefore, it helps to engage customers engaged with Google+ hangout.
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